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// 04 May 2023

The 2023 Data Protection Cloud Strategies Survey by ESG: Key takeaways and free download

Lindsay Piper
Lindsay Piper, Product Marketing Manager
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Data resilience in the cloud can be fuzzy, and organizations at different stages of cloud maturity and use-cases approach resilience differently. To help cloud adopters evaluate where they stand compared to their peers when it comes to cloud data protection, Clumio recently worked with Enterprise Strategy Group (ESG) on their research report titled Data Protection Cloud Strategies at a Crossroads. Here are a few key takeaways to get you started:

Secondary data is first in volume

Most cloud environments contain more secondary data than primary data! About 61% more to be precise.

ESG-Survey-2023-Data-Deluge

Source: Enterprise Strategy Group, a division of TechTarget, Inc. Research eBook, Data Protection Cloud Strategies at a Crossroads, May 2023

According to survey respondents, the estimated mean of secondary data in the cloud is 2.9 PB out of an estimated mean of 4.7 PB of total cloud data, meaning the primary data would account for only about 1.8 PB!

This indicates that for enterprises looking to optimize cloud data costs, secondary data is the place to start. You might find orphaned snapshots, unused replicas, or excess versions. It’s also a good idea to take a look at your backup spend. Could you be more efficient with it? We have a few ideas for you. 😉

ABA (Always be Assessing)

If you feel like your company reassesses its data protection strategy frequently, you’re in good company.

ESG-Survey-2023-DP-under-scrutiny

Source: Enterprise Strategy Group, a division of TechTarget, Inc. Research eBook, Data Protection Cloud Strategies at a Crossroads, May 2023

41% of survey respondents stated they reassess or rearchitect their cloud data protection strategy annually, and 16% said they do so on an ad hoc basis. Organizations were 4 times more likely to reassess or rearchitect cloud data protection strategies on an ad-hoc basis than on-premises. Not so surprising, when you consider the rapid scalability and constant innovation of the cloud.

Can you recover all of your data?

Here’s a surprising insight: Only 11% of respondents indicated that when recovering data, they had been able to recover 100% on average.

ESG-Survey-2023-Recoverability

Source: Enterprise Strategy Group, a division of TechTarget, Inc. Research eBook, Data Protection Cloud Strategies at a Crossroads, May 2023

The takeaway: If you haven’t tested your data recovery lately, you should! Make sure you’re 100% ready to recover 100% of your data.

Download the report to learn more

This is just a snippet of the information available in the full report, where you can investigate additional questions like:

  • How pervasive is multi-cloud use?
  • What features should I look for in cloud data protection?

Download the full report here

Lindsay Piper

About the author

Lindsay is a Product Marketing Manager at Clumio. She is new to the cloud industry, with more than 15 years of product management and marketing experience in the outdoor products industry. She holds a BS in Marketing from Northern Michigan University.